The campaign features many different women from all over the world. The visual identity and aesthetic utilizes head shots and paper cut-out textures to create a sort of mosaic that unifies all the different faces, places, and stories throughout the campaign.
Select work examples from Liv Cycling's 2023 brand campaign, part of the overarching Liv Committed initiative. This specific campaign features female identifying cycling catalysts from around the world, including a leading video piece. I art directed this campaign in coordination with the global marketing creative team.