Mik 100 - In coordination with the US Ski Team and Share Winter Foundation
Designed to commemorate Mikaela Shiffrin’s historic 100th World Cup victory, this logo lockup celebrates a defining moment in sport.
The identity balances performance and legacy, capturing both the magnitude of the achievement and the precision it represents. Early explorations focused on form, motion, and clarity, ultimately refining into a mark that feels both iconic and adaptable across applications.
The final system was deployed across digital channels and extended into commemorative merchandise, bringing the moment to life for athletes, fans, and the broader ski community.
Assorted Logos
My approach to logo design focuses on simplicity, scalability, and creating a strong visual identity that stands the test of time with additional focus on branding, conceptualization, and client-driven iterations. The following are a collection of versions, both final and initial, for various clients across many different industries.
